Research

Music video Research blog November 12, 2021 · The song we chose through researching was pursuit of happiness by Kid Cudi. Our research: · One thing we notice about his music videos is he uses a lot of high angle shots to show him dancing. · As well as tracking shot to follow him around as he sings. · Another thing commonly used by him is the use of animated colors or added color. · There were bright color changes when happy lyrics or bright chords were struck, and darker colors when a more monocratic message or feeling is conveyed by the music. · The themes of his music videos are often based around nostalgia and have a nostalgic feel. · These were all achieved with the video editing to make the film have a "vintage" feel. · The genre of the chosen song is hip hop. · Watching the music videos there were very reoccurring themes in them in the portrayal of love. · Love is a very common niche used, whether its presented by partners or metaphors. · Jump cuts were used a lot in hip hop music videos to transition from the visuals to the rapper singing, and back. · To illustrate sadder moods, over the shoulder shots are used to show a disconnection from reality the subject is feeling. · To convey happier moments wide shots, colors, and action shots are used.

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