AICE Media Studies

1.Conventions we use are using a slow song in the background to enhance the emotions of our audience. in most commercials they have limited charcters due to time adn budgets, ours only had three. we are targetin gthe audience o fkids who need extra help in school, which is a very large number. We used very simple camera technuiques like over the shoulder shots, zoom, pan, tilt, and an extreme close up. Extreme close up shots are not very common in commerciasl so in that sense we ae showing extra emotion by breaking that convention. 2. Our product engadges the audience in multiple ways. I believe the dialouge used engades the audience becuase you get to listen to the actors voices adn hear thier emotions. I also believe the music enadges the audience. Proper music sets the tone and the mood. The more depressing music when the actor fails the test, the suspensful music when he takes the test, and the uplifing music when he passes and at the logo all help convey this and engade the audie

WE have finnaly finshed our commercial. After a lot of trial and error i believe we have the best commercial we could make. I am very proud of what we made. And escpcially proud of everything i did. I have learned a lot about teh commercial, video, making process. I am very excitited to see what i can do next. I believe i will only get better, even though i am still very proud of what i made. I am very anxious for the musci video project becuase i am exctited but also worried it might not be as good as i can already see in my mind. The main problem i had with this project was planning. There were many times we were slcaking off adn not useing out time wisely. I will have to do better with that in the future.

Today I edited most of the commercials. I already had to the film in order. I finnaly decided what program to use. THe one my friend was using so to complicated. So i decided to stick with Imovie. I have used Imovie beofre so i was pretty confidant in my skills. After uploading all the videos the commercial was to long. It was 41 seconds total. I had to trim the clips. I decided to take away two clips entirely. After this the commercial was 27 secnonds long. I exrend some clips to a perfect 30 seconds. I then had to add the music. I knew th esongs i wanted but i did not know how to add it to the imovie. I didnt want to use the voiceover option so i had to find another way. I finally figured it out. I had to screen record the music, change the file to an MP3 format, save it to my phone in the files app, then add it to the Imovie. After this i edited the musci to fade and rise when neede adn we were done.

Today was the first day of editing. My group has all our videos. They are all organized. Layed out; and music is decided on. I had to try and figure out how we were going to edit. I could not. I did not want to use Imovie, beucase there might have been a more professinal way. But i had to settle. I then one by one, emailed all thevideos from my phone to my computer. Then i helped my friend. She needed help editing becuase her wifi was slow. I had sent her viedos from my phone to her computer so she can upload them. I then asked what editing programe she was using. Very uniwisly, i did not write this down. SO later in the day i forgot. I have texted her to see what it is called. She has not reponded. But it is ok, becuase we still have time. I am very excited to get to editing, i believe we will have a good commerical.

Today was the second day of filming. My group did not have any filming left to do but we still wanted to be productive. We looked over all the videos we took last class. Then we organizd them in ordered them into a squence. We deleted tje ones we did not need. We then placed tehm into Imovie to see how it would flow together. we cropped hat neede to be cropped. And trimmed what neede to be filmed. We looked through our phones at music to decide what musci to use.Once we decide we added it to the rough draft to see how it would look. Then we walked around helping other grups that might need help. Two groups did. Both were shooing thier commercials on the track. The on ei was featured in was a redbull commercial. I had to hand the actor a bottle of redbull. Then say "Here, you mght need this". That took a very short period of time. So for the rest of the period we relaxed.